Content marketing has grown and evolved since the early days of print advertising. It has since entered a whole new realm of digital advertising which is expanding and growing every year. Social media and digital advertising are now surpassing all forms of print and traditional advertising, and this number is only going to grow as the online world becomes more optimized for mobile and video. A shift is happening as we speak in how people are using their media. What does this mean for you as a new digital marketer?
Print continues to climb an uphill battle as it competes with various internet and digital platforms. Newspaper revenues have fallen from 33.59 billion US to 30.47 billion between 2011 and 2016, and this number is expected to continue to decrease. As a digital marketer in a big city, you have all sorts of opportunities to network, engage with prospective clients, promote your brand, and get to know new digital marketing strategies. Whether you are attending a marketing event, a networking event or a conference, you have a chance to stand out in person while selling and promoting your online brand.
50% of mobile users using Google for local searches visit the store they are searching within one day, and 78% of local searches VIA mobile translate into offline purchases. These are considerable figures which you should not overlook. If you’re focusing on e-commerce while living in a big city, be sure to recognize the impact of local Google searches on your business and optimize your website for that.
The internet is turning mobile. It is predicted that by 2020, 51% of digital media users will be accessing the internet from their mobile devices. Social media platforms are becoming more optimized for mobile, which means that your competitors are doing it too. Mobile Google searches surpass desktop Google searches in ten countries all over the world including the United States, and this number is expected to rise as more websites become optimized for mobile. To promote your brand and diversify your marketing strategy, make sure your website is user- and mobile-friendly, or your competitors will gain an edge over you.
Today, people around the world are using technology in different ways than ever before. Take advantage of the changes going on right now in this digital age and reap the rewards.
Diversify Your Strategies
There are all sorts of ways you can make the best of digital marketing, including but not lmited to:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Content Marketing
- Email Marketing
We’ll get into these important aspects of digital marketing more in future blog posts. For now, make use of your life living in a big city and network, network, network. Promote your brand and your name and never underestimate the power of your brand’s voice.