If you own a business and have a website, it is crucial that your website is mobile-friendly. In fact, one of Google’s most important ranking factors is how well a website is optimized for mobile. Google also considers the overall user experience an important ranking factor. In addition to this, when users visit a website on mobile that is not fully optimized, they are more likely to go to another competitor’s website which is fully optimized for their mobile browsing.
If your website is optimized for mobile, but your rankings are low, there are a few things that you should be checking. Here are 3 mobile SEO mistakes you could be making that may be impacting your ranking.
Mobile SEO Mistakes You Could be Making
1. Video Content
Video marketing is growing every day, and is a great way for businesses to promote their products or services, educate customers, and reach their audience. However, if you upload videos onto your website, there is the possibility of the video itself slowing down your website speed, which is a huge determining factor in Google rankings. One thing to remember is that some videos cannot be played on all devices. If you embed a video, you must ensure that the video is playable on all devices or it could affect the user experience — in turn affecting your SEO.
2. Slow Page Load Speeds
As mentioned above, if your page speed is slow, your organic rankings will take a hit. Slow page speeds often result in unhappy users. If your website takes a long time to load, users will leave your website, resulting in high page abandonment, which can affect your website’s ranking. Fast page load speeds will help improve your Google ranking. It will also improve the user experience. To improve page load speeds, you can minimize redirects, minimize image size, and minimize server response time.
3. Local Visibility on Mobile Searches
A local business must have its website optimized for target keywords and location. Local search engine optimization helps your website be found in local Google search results. When users are searching on their mobile devices, close to 50% of the searches are local searches. If your website is not optimized for local visibility, you could potentially be losing out on customers, while your competitors reap the rewards. This is why it is also important to have a Google My Business page with your address, phone number, website and more. This gives users access to information that could lead to a sale.