To improve your social media presence, you must develop and actively implement a robust social media strategy. With the advent of digital technology and social media platforms like Facebook and Instagram, any business without a social media presence can easily fall behind. Social media is a great way to promote a business, boost brand awareness, create leads, and create an online presence that leads consumers to your website.
That being said, if you own a business and are not using social media — or if your social media strategy is lacking — you will likely fall far behind your competitors.
Social media is a key factor in any digital marketing strategy. If you feel that your social media presence is falling behind, here are some tips on how to improve it.
Tips on How to Improve Your Social Media Presence
1. Choose the Right Platforms
The social media platforms you decide to use will depend entirely on your audience and your goals. The most popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, Snapchat and more. It is important to use the social media platforms that you know your audience is actively using and engaging with. For example, if your audience doesn’t use Instagram, don’t waste your time and resources creating an Instagram page which promotes your business. Do your research accordingly to find out what your audience uses and is engaging with.
2. Create a Strategy
What goal will your social media strategy help you achieve? More leads? More visits to your website? An improved search engine ranking? Once you know what your goal is, you will have to take the right steps to reach this goal. How many times will you post? What type of content will you post? How will you create engagement?
A great way to reach your goals is to create a content calendar. You should also do audience and competitor research to find out what your competitors are doing: what they are posting, where they are posting, what your audience engages with, and more. This is all invaluable information you can use to improve your own social media strategy.
3. Engage With Your Audience
When you begin posting on social media, one of the best ways to grow your presence and connect with your audience is to engage with them. Respond to their comments, post content that creates conversations, and actively build relationships with them using social media. Here are some tips on how you can engage with your audience on social media:
- Share relevant and helpful content
- Start conversations (and participate in them)
- Comment on posts
- Share user-generated content
Use the above tips to get a hold of your social media strategy and improve your online presence today. Doing so can improve your brand awareness, increase your following, and help you reach your target audience.