Did you know that almost three out of every four online searches begin on Google? And that the first five results that appear on Google get 67 percent of the clicks? This makes ranking for Google a crucial part of any digital marketing strategy, which is why if you don’t have a firm grasp of your SEO and its effectiveness, you may be left behind.
Tools like Google Analytics are great ways to really measure the effectiveness of your SEO tactics and strategies. It can help show you what’s working, what’s not working, and what you can make improvements on. Without these types of insights and knowledge, it would be difficult to understand what tactics are effectively driving traffic to your website. This is why it is important to get a good grasp of how to use Google Analytics to measure your results, traffic, and more.
Here’s how to use Google Analytics to improve your SEO.
How to Improve Your SEO Using Google Analytics
Google Analytics Lets You See How Much SEO Traffic You Get from Search Engines
Google Analytics shows you a summary of all the sources that are bringing traffic to your website. The reports that show these results allow you to track the traffic that your website receives, which means you can monitor your website’s performance over time. The reports also show big drops and rises in traffic, which gives you the opportunity to investigate why certain pages drop and the keywords which may have caused the drop.
View Your Most Popular and Least Popular Pages
Google Analytics allows you to see which pages on your website are the most viewed pages. This insight is a great way to improve your SEO because it shows you what is getting the most traffic, allowing you to use similar strategies on other pages to boost their rankings and SEO value. In addition to seeing page views, you can also see the amount of time people are spending on certain pages as well as the bounce rate. You can use these insights to find out what pages need improvement.
Another valuable report on Google Analytics is the Exit Page Report, which shows the last page people visit on a website before they leave. This is a valuable insight because pages that tend to have a high exit rate can be reviewed and changed accordingly.
Location of Users
Google Analytics can also give you information about where most of your audience is located.
This is great information that can help you create content that is tailored towards the people who visit your site most often. It is also a great way to ensure that your content is going towards the right people/demographic.