How to Use Google AdWords in Your Online Advertising Campaign

Ads are Google’s main source of revenue. In 2012, Google ad revenues totaled $43.7 billion. These are huge numbers and are a testament to the impact ads have on the world wide web. Google AdWords helps companies and businesses market and advertise their products on the Google ad network. These ads contain copy and specificContinue reading “How to Use Google AdWords in Your Online Advertising Campaign”

5 Ways To Improve Your SEO

Search Engine Optimization (SEO) is a huge game player in content marketing, and if you’re not using it, you’re behind schedule. What is SEO, Exactly? SEO is way to increase organic growth and traffic to your website through search engine rankings. SEO is the practice of increasing, growing, and driving traffic to a website throughContinue reading “5 Ways To Improve Your SEO”

Mobile SEO Mistakes Your Business Could Be Making

If you own a business and have a website, it is crucial that your website is mobile-friendly. In fact, one of Google’s most important ranking factors is how well a website is optimized for mobile. Google also considers the overall user experience an important ranking factor. In addition to this, when users visit a websiteContinue reading “Mobile SEO Mistakes Your Business Could Be Making”

Traffic, but No Sales — What Gives?

If you’ve done everything you can to increase traffic to your website and can see results in your analytics that show you are getting lots of traffic, you should expect to see sales…right? Not necessarily. If your website has lots of traffic but limited to zero sales, there might be a bigger problem. The problem?Continue reading “Traffic, but No Sales — What Gives?”