Natalie played a critical and pivotal role leading our marketing campaigns, initiatives and early stage roadmap as a contractor during the business’s infancy to scale up. In this capacity, she developed and executed targeted EDMs, oversaw website content, social media campaigns and worked closely with our company’s key stakeholders and ELT, to primarily target new retail private client and SME client acquisition, while also keeping existing clients informed about industry trends, insights and promotions. She is a master of unique crafted high-quality content, that was aligned with our brand voice, ensuring consistency across all channels.
Additionally, Natalie engaged our audiences both in Australia and internationally with a compelling narrative that not only strengthened brand awareness globally, but also contributed to lead generation that delivered significant ROI resulting in an overall marketing success that enabled us to quickly gain market share against our competitors in the fintech payments industry.
Her work ethic, commitment, thinking outside of the box mindset, communication and cultural fit within our business made her the perfect team player during her tenure at our company, often going above and beyond what was expected from her, in her contracting role – she owned it, gaining the respect from both colleagues and clients.
She was an invaluable asset to our marketing and sales achievements during her tenure with Send Payments, helping us expand our client base beyond Australia to overseas. I would happily recommend Natalie to strengthen any online product, SaaS or enterprise platform to drive results and KPIs, including new customer acquisition, retention and engaging with multi-channel partners.
Creative Digital 